《大学核心商务英语读写教程(附光盘2大学核心商务英语系列教材)》-图书推荐
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李世琴、左静霞主编的《大学核心商务英语读写教程2(附光盘)》的文本内容围绕学生必须面对的商务语境,以求职、工作、生活为主线,循序进行编写和选材,如:Looking for a Job,A Day in Office,Team Spirit,Being a Salesman,Entertaining Clients,Cross-cultural Awareness,New Face of Marketing,Customer Service,Business Trip,Pricing and Payment,CEO,Tech-transfer等,包括了商务贸易、市场、企管、金融、物流、电子商务、合作、人力资源、企业文化等主要商务知识和可体验的商务语境。
目录Unit One The World Market
Unit Two Being an Agent
Unit Three Franchises and Chain Stores
Unit Four Brand and Promotion
Unit Five Smart Pricing
Unit Six Their Business Ways
Unit Seven Customer Service
Unit Eight Electronic Commerce
Unit Nine Payment and Shipping
Unit Ten Claims and Arbitration