体验商务英语教师用书3 （第2版）（附光盘1张）
图书介绍
出版社： 高等教育出版社
ISBN：9787040346060
版次：2
商品编码：11070167
包装：平装
开本：16开
出版时间：2012-06-01
用纸：胶版纸
页数：247
字数：542000
正文语种：中文，英文
附件：光盘
附件数量：1
图书描述
内容简介
《体验商务英语 教师用书3 （第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，历史--追寻之旅(1893-1945)，多维度拓展商务英语语言及交际能力，《在暴雪时分 墨宝非宝|责编:李龙姣//张倩 江苏文艺出版社 9787559444509》，着力打造精品。本系列教材由《综合教程》（1~5）、《教师用书》（1~5）、《同步练习》（1~5）和《视听说教程》（1~5）组成，各册均配有多媒体教学资源。
目录
Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 0rganisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit g Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher‘s notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 0rganisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company‘s money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
Industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces
Text bank answer key
Teacher‘s notes
Resource bank
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 3 0rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit g Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating
Appendix
Translation reference
Business brief
Reading
Audio scripts