化妆品专业英语-图书推荐

作者简介

内容提要

全书分5个单元共20篇课文,内容选材来源于原版英文书刊、杂志、*的化妆品著名企业站点信息、科技文献资料等,包括行业发展趋势,FDA(USFoodandDrug Administration)职能,化妆品安全监管、产品简介、相关知识、标签、包装、广告、营销渠道,化妆品网站、著名企业介绍,美容知识等。全书由课文、课后练习、专业术语、辅助读物等部分组成,此外书后还设有附录,内容包括总词汇表,化妆品原料词典,参考文献英文刊名和 缩写规则,化学常用词头和词尾的含义,常用词头和词尾含义,化学上常见的缩略语,化工常用英文缩写和颜色词汇中英文对照(彩妆用)等可供查阅。 本书内容通俗易懂,语言精练,趣味性强,选材新颖,覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读,也可作为高职高专化妆品专业教材。

目录

UNIT ONE MARKETING I。esson 1 High—end Cosmetic Market in China Lesson 2 SelLIntroduction Of a Famous WOrld—Leading Cosmetics Company Lesson 3 CosmetiC Advertisements Lesson 4 Practical Guide tO Brand PromotiOn in China UNIT TWO ADMINISTRATION AND REGULATIONS Lesson 5 FDA,s AuthOrity over Cosmetics Lesson 6 Hypoallergenic Cosmetics Lesson 7 1s h a Cosmetic, a Drug, Or Both? Lesson 8 Cosmetic Lableing UNIT THREE SAFETY Lesson 9 Are Hair Dyes Safe Lesson 10 Cosmetic Safety..More Complex Than at First B1ush Lesson 11 Protec“ng Children from the Surl Lesson 12 1s lndoor Tanning Safe? UNIT FOUR MATERIAL lesson 13 Cosmetlc lngredients: Understanding the Puffery Lesson 14 Emulsion and its Stability Lesson 15 Essential Oil5 Lesson 16 Preservatives UNIT F1VE MAKEUP lesson l? How tO Apply Eye Make Up Tips tO LOOk Stunning lesson 18 Peffumes FOr Women Lesson 19 App[icalOn Of FoundatiON lesso~20 Tattoos and Permanent Makeup APPENDⅨ APPENDIX I Vocabulary APPENDⅨⅡ 化妆品原料词典 APPENDⅨⅢ 参考文献英文刊名的缩写规则 APPENDIXⅣ 化学常用词头和词尾的含义 APPENDIX V 常用词头及词尾含义 APPENDⅨⅥ 化学上常见的缩略语 APPENDIXⅦ 化工常用英文缩写 APPENDⅨⅧ 颜色词汇中英文对照(彩妆用)

卖贝商城 推荐:化妆品专业英语